THE WORK - The Value of a No-Limits Approach
Triad is one of the Southwest’s most experienced B2B agencies, producing marketing programs that not only meet our clients’ objectives and expectations, but that are also regularly honored by industry awards. While we are proud of the recognition we have received, we fully understand that work of this quality can only happen with the cooperation and collaboration of great clients.
Dallas AMA Marketer Of The Year Award
– Ulterra Integrated Campaign
Gold Communicator Award of Distinction – Ulterra "Bit In A Box" Direct Mail Campaign
Gold Communicator Award of Excellence
– K&B Industries “People” Ad Campaign
Gold Communicator Award of Excellence
– Cloud 9 Corporate Logo
Silver Communicator Award of Distinction – Cardinal Branding
Silver Communicator Award of Distinction – Portfolio Print Ad Campaign
Silver Communicator Award of Distinction – K&B “Name Change” Print Ad
Silver Communicator Award of Distinction – Bikers for BooBees T-Shirt Design
Silver Communicator Award of Distinction – Portfolio "My Portfolio" Ad Campaign
Silver Communicator Award of Distinction – Cardinal Logo & Corporate ID Design
Silver Communicator Award of Distinction – K&B “Master of the Machine” Print Ad
Silver Communicator Award of Distinction – K&B Industries Corporate Website
Silver Communicator Award of Distinction – K&B 40th Anniversary Logo
Readership Top Scoring Ad Award – Liquid Technologies, Machine Design
Readership Award – Alcoa Oil & Gas, World Oil
Ad Effect Award – Alcoa Fastening Systems’ BobTail Fastener Ad in Machine Design
GEORGE H.W. BUSH EVENT
for LeTourneau Offshore
When asked to generate publicity for the 50th Anniversary of The Scorpion, the world’s first mobile offshore rig built by the Marine Group of LeTourneau, Inc., Triad did just that. While this 50th Anniversary was significant to the industry, its importance was magnified by the fact that The Scorpion was built for a young George H.W. Bush, then president of Zapata Off-Shore Company.
Triad’s idea was to host a reception commemorating the event and invite former President Bush to attend as a special guest. Plans and efforts ensued, and after nine months of hard work, the event took place, complete with an appearance by George H.W. Bush. The event was the talk of a major international trade show that was underway at the time (Offshore Technology Conference), and the client realized a great deal of goodwill—and sales—from those who attended. In subsequent months, significant press coverage followed in major industry publications.