Using Direct Mail for Lead Generation - Triad Business Marketing

Using Direct Mail for Lead Generation

Direct mail holds a unique place in the mix of B2B lead generation tools. Used strategically, it can do things no other marketing tactics can.

Start with a Good List. Curate a list that carefully targets your B2B audience. This will ensure that your message is directed to the right people and helps avoid waste in your campaign spend.

Do Something to Stand Out. Do something special to make an impression. Don’t settle for a plain-vanilla design. Use size, color, texture, and photos to invite readership. Design a multidimensional mailer to increase response. (Note: People love opening a box or special package.)

Go Big Account Hunting. Direct mail is an especially powerful tool for reaching key decision-makers at targeted companies you want to do business with. Tailor the contents to your prospects and give them a reason to get in touch.