Using Blogs for Lead Generation - Triad Business Marketing

Using Blogs for Lead Generation

Did you know that businesses who publish blogs on a regular basis get 67% more leads than companies who don’t?1 Blogs provide content that helps SEO, email campaigns, and social media posts achieve higher engagement and click-throughs.

Create a Calendar. Create a schedule of blog posts in advance. Organize blog topics to support strategic business and communications objectives. Use blogs to entertain and educate prospects with information they’ll find useful.

Be Creative. Good blogs require time and effort. Focus your copy on information that has value for the reader.

Use Pictures. Combine photos, charts, and graphics to support the main points of your blog. Incorporate a clear call-to-action to invite a direct response.

Add video. When you add video content to a blog, web page, or social post, you increase engagement levels. In some studies, people spend more than double the amount of time on pages with video as compared to pages without.2


Creating and sharing blogs is just one of the many tactics a B2B company like Triad can use to generate high-quality leads. The best lead-gen efforts are a result of cohesive campaigns across several marketing channels – from email, to direct mail, events, and more. Check out our full article, The Art of B2B Lead Gen, to see how a multi-channel approach can help you reach your target customers.