An agency can work to make itself good. But clients make an agency great. Help us be great and provide you the best work possible. Here are 7 ways you can make your agency better.
1. Realize Your Agency Is a Partner, Not Just Another Vendor
Agencies don’t pump out ads and brochures like mass-produced sprockets. We’re problem solvers. Agency teams are trained to marry creative solutions to strategic problems. We can do so much more for you. Spend the time to cultivate a relationship with your agency and take advantage of our innovative thinking.
2. Quickly Get the Paperwork and Formalities out of the Way
Getting a joint Non-Disclosure Agreement in place is a first order of business. It gives you the confidence to freely discuss your organization and share sensitive information. The client and agency both benefit when we can quickly get to the specifics of the situation and avoid speaking in vague generalities. Initial meetings should be followed up with a Request for Proposal to quickly get the agency engaged on your behalf.
3. Make Sure Your Agency Sees the Big Picture
Once you have an NDA in place, brief the agency on your business. Get us up to speed on your market position and SWOT analysis. The faster and better we understand where your business is coming from and where it’s going, the better our work will be.
4. Teach Us the Details
As an agency we live and die by the quality of input we receive from you. Detailed input keeps our work on target and meeting your expectations. We try to ask all the right questions, but we can’t approach your level of knowledge when it comes to your business and industry.
5. Set Your Creative Expectations
Not every client and project need a full rebranding. You can help us by setting your creative expectations up front. We want to be on the same page as you when it comes to creative direction. If you’re not sure if a new look and feel is in order, just ask. Show us your guidelines and ask for a brand assessment.
6. Plug into the Power of Why
Why is one of the most useful things you can learn when looking at creative work. Every element in a layout is a result of thoughtful placement. You can phrase any design change as a why statement. Ask why we made such a choice. Or, explain why a suggested change would be beneficial to the overall design. Understanding why helps the creative team gain understanding and how to create better solutions moving forward.
7. Plan for Greatness
The Sistine Chapel’s ceiling took Michelangelo four years to complete. Great work requires time. Working with your agency to develop an overall marketing plan and schedule gets everyone onboard. Last minute projects are unavoidable, but you get the best work from your agency when you give them clear direction and plenty of lead time.
If your organization is ready for great marketing contact Triad.