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7 Ways You Can Make Your Agency Better

An agency can work to make itself good. But clients make an agency great. Help us be great and provide you the best work possible. Here are 7 ways you can make your agency better.

1. Realize Your Agency Is a Partner, Not Just Another Vendor

Agencies don’t pump out ads and brochures like mass-produced sprockets. We’re problem solvers. Agency teams are trained to marry creative solutions to strategic problems. We can do so much more for you. Spend the time to cultivate a relationship with your agency and take advantage of our innovative thinking.

2. Quickly Get the Paperwork and Formalities out of the Way

Getting a joint Non-Disclosure Agreement in place is a first order of business. It gives you the confidence to freely discuss your organization and share sensitive information. The client and agency both benefit when we can quickly get to the specifics of the situation and avoid speaking in vague generalities. Initial meetings should be followed up with a Request for Proposal to quickly get the agency engaged on your behalf.

3. Make Sure Your Agency Sees the Big Picture

Once you have an NDA in place, brief the agency on your business. Get us up to speed on your market position and SWOT analysis. The faster and better we understand where your business is coming from and where it’s going, the better our work will be.

4. Teach Us the Details

As an agency we live and die by the quality of input we receive from you. Detailed input keeps our work on target and meeting your expectations. We try to ask all the right questions, but we can’t approach your level of knowledge when it comes to your business and industry.

5. Set Your Creative Expectations

Not every client and project need a full rebranding. You can help us by setting your creative expectations up front. We want to be on the same page as you when it comes to creative direction. If you’re not sure if a new look and feel is in order, just ask. Show us your guidelines and ask for a brand assessment.

6. Plug into the Power of Why

Why is one of the most useful things you can learn when looking at creative work. Every element in a layout is a result of thoughtful placement. You can phrase any design change as a why statement. Ask why we made such a choice. Or, explain why a suggested change would be beneficial to the overall design. Understanding why helps the creative team gain understanding and how to create better solutions moving forward.

7. Plan for Greatness

The Sistine Chapel’s ceiling took Michelangelo four years to complete. Great work requires time. Working with your agency to develop an overall marketing plan and schedule gets everyone onboard. Last minute projects are unavoidable, but you get the best work from your agency when you give them clear direction and plenty of lead time.


If your organization is ready for great marketing contact Triad.

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Triad Clients Earn Industry Honors

Working with amazing clients is its own reward, but recently Triad nominated some of its clients for highly coveted industry honors.

In June, Triad nominated three senior executives of Ulterra (the leading drill bit manufacturer in the U.S., and one of the fastest growing drill bit companies in the world), for Petroleum Economist magazine’s annual awards, among the most prestigious in the oil and gas industry.

These included Ulterra’s CEO, John Clunan, as “CEO of the Year;” Marketing Director, Aron Deen, as “Energy Executive of the Year,” and Innovation Director Chris Casad as “Future Leader.”

The winners were announced in a black-tie gala ceremony in London on November 27:

John Clunan – CEO of the Year Runner-up

Aaron Deen – Energy Executive of the Year Winner

Chris Casad – Future Leader Runner-up

All three clients were in attendance in London, England, to personally receive their recognitions.

Separately, Triad had the honor of preparing nomination materials for Ulterra’s Chief Financial Officer, Maria Mejia, for Oil & Gas Investor Magazine’s prestigious “25 Influential Women In Energy” honors.  In November, Oil & Gas Investor announced Maria as a 2019 honoree. She will be recognized for the honor during an awards luncheon in Houston in March of 2019.

Award-winning work for award-winning clients — it doesn’t get much better than that!  Triad is honored to work with such outstanding clients, and proud to be part of them receiving the industry recognition they deserve.