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Triad B2B Agency Honored with 25th Annual Communicator Awards

On the heels of receiving the American Marketing Association’s “Marketer of the Year” honor in Energy Marketing for the DFW region, Triad B2B Agency has earned three new Communicator Awards. The awards were presented by the Academy of Interactive & Visual Arts, honoring Triad for work on behalf of three of the agency’s clients.

“Bit in a Box” Direct Mail Campaign for Ulterra - Communicator Awards

Award of Excellence

The Communicator Award of Excellence was given to Triad B2B Agency in the category of Marketing & Promotion, for its “Bit in a Box” direct mail campaign for Ulterra Drilling Technologies. Ulterra is a leader in drill bit technology for the oil and gas industry. The Award of Excellence recognizes Triad’s entry as best in the field.


Awards of Distinction

Triad also received two Communicator Awards of Distinction for its client work. An Award of Distinction was given to Triad in the category of Corporate Identity for its work for HMI Cardinal. Cardinal is a national powerhouse in shower enclosures, artisan glass, and commercial glazing.

A second Award of Distinction was earned in the Print Advertising category for Triad’s B2B print campaign for Portfolio, an acknowledged innovator in automotive reinsurance.

About the Communicator Awards

The Communicator Awards, now in its 25th season, is the leading international awards program, recognizing big ideas in marketing and communications. The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

About Triad

Triad B2B Agency, also in its 25th year of business, specializes in B2B marketing communications. The agency is active in a wide range of markets including oil and gas, aerospace, building materials, financial services, automotive, industrial distribution, control automation, healthcare technology, supply chain management, food and beverage, and more.

For more information, contact Triad B2B Agency president, Tom Prikryl, at 469-484-6827, or by email at tp@triadb2bagency.com.

Triad-B2B-Agency-AMA-Finalist

Triad B2B Agency Honored as Finalist in AMA’s 2019 Marketer of the Year Awards

Triad B2B Agency of Dallas has been honored as a finalist in the American Marketing Association’s 2019 Marketer of the Year Awards. The agency is being recognized for its work in the Direct Mail Marketing and Energy Marketing award categories.

In the Direct Mail Marketing category, Triad is being celebrated for its “Bit in a Box” campaign for Fort Worth-based Ulterra. The campaign was devised to raise awareness of among difficult-to-reach corporate level decision makers. The campaign consisted of a 4-color, laminated carrier box containing a scale-model Ulterra drill bit and a 4-color brochure. Messaging highlighted the record-breaking performance of Ulterra drill bits in the Permian’s Midland and Delaware basins, while emphasizing the company’s unique capabilities in the areas of engineering, manufacturing and support.

Triad-B2B-Agency-AMA-Finalist

In the Energy Marketing category, Triad is being recognized for an integrated Advertising and Public Relations effort in support of a major new product launch for client Ulterra. The integrated marketing effort included print advertising, public relations, and in-depth feature articles developed in conjunction with leading trade publications. The product launch of the SplitBlade drill bit broke company records for market penetration, sales, and total feet drilled within the first six months.

“Having the opportunity to work with great clients is always the best reward, and the thing that keeps us inspired on a daily basis,” says Tom Prikryl, President and Founder of Triad B2B Agency, and a 40+ year veteran of the B2B marketing industry. “Being celebrated as a finalist at the American Marketing Association’s Marketer of the Year Awards Gala is a great recognition of the high-impact work we are doing for our clients.”

The awards will be announced at the Marketer of the Year Awards Gala, hosted by the Dallas/Fort Worth Chapter of the AMA on May 2nd.

About Triad B2B Agency

Triad specializes in B2B marketing communications. Founded in 1994, the agency is active in oil and gas, aerospace, building materials, financial services, automotive, industrial distribution, control automation, healthcare technology, supply chain management and more.

For more information, contact Triad B2B Agency at 469-484-6827, or by email at info@triadb2bagency.com