Triad’s groundbreaking campaign for Portfolio reinsurance earned an Award of Distinction at the 25th annual Communicator Awards.
Portfolio is a creator of automotive reinsurance programs for car dealers, with a unique business model that gives dealers full ownership of their reinsurance company. Triad launched a new marketing and branding campaign to convey the unique benefits of Portfolio’s business model in a compelling and high-impact manner.
The goal was to create a strong messaging platform that breaks free of competitive clutter in the crowded dealer communications space. Triad addressed this challenge through the development of the “My Portfolio” campaign, featuring print advertising, digital advertising, and a new corporate website.
Results of the integrated branding campaign have included higher market visibility for Portfolio, with improved messaging that differentiates Portfolio’s reinsurance solution from its competitors. The campaign has been widely praised by the industry, as well as internal stakeholders including management, marketing personnel, customers, and the company's sales agents.
The campaign created a high level of brand momentum on its way to dramatically expanding the market’s awareness of Portfolio.