Portfolio is a creator of automotive reinsurance programs for car dealers, with a unique business model that gives dealers full ownership of their reinsurance company. Triad was challenged to launch a new marketing and branding campaign to convey the unique benefits of Portfolio’s business model in a compelling and impactful manner. The goal was to create a unique messaging platform that breaks free of competitive clutter in the crowded dealer communications space. Triad addressed this challenge through the development of the “My Portfolio” campaign, featuring print advertising, digital advertising, and a new corporate website.
Results of the integrated marketing and branding campaign have included higher market visibility for Portfolio, and improved messaging that differentiates Portfolio’s reinsurance solution from conventional competitors. The campaign has been widely praised by management, marketing personnel, customers, and the company's sales agents, resulting in positive momentum for the Portfolio brand.