GEORGE H.W. BUSH EVENT

When asked to generate publicity for the 50th Anniversary of The Scorpion, the world’s first mobile offshore rig built by the Marine Group of LeTourneau, Inc., Triad did just that. While this 50th Anniversary was significant to the industry, its importance was magnified by the fact that The Scorpion was built for a young George H.W. Bush, then president of Zapata Off-Shore Company.

Triad’s idea was to host a reception commemorating the event and invite former President Bush to attend as a special guest. Plans and efforts ensued, and after nine months of hard work, the event took place, complete with an appearance by George H.W. Bush. The event was the talk of a major international trade show that was underway at the time (Offshore Technology Conference), and the client realized a great deal of goodwill—and sales—from those who attended. In subsequent months, significant press coverage followed in major industry publications.