In a whitepaper published by Cisco, video is predicted to greatly outperform all other online mediums in the coming years. Brands are preparing for the shift, with U.S. online video ad spend projected to hit $17 billion by 2020. To keep up with the trend, marketers must plan to increase investment in digital video.
A HIGH-OCTANE MIX TO FUEL DIRECT SELLING SUCCESS Online tools and sales materials for increasing growth and sales The success of any direct sales strategy depends on a perfect organizational trifecta: (a) attract new prospects, (b) provide good tools to empower them, and (c) share in the success of a growing organization. To help your […]
Where is the 3PL market taking you? Are you expanding your efforts to reach more prospects now, as companies evaluate cost management strategies that include outsourcing more of their their shipping, warehousing, and distribution operations? Triad B2B Agency has deep experience in the 3PL market, creating programs to increase visibility, engagement and lead generation for […]
In honor of our 25th year, Triad presents a list of 25 ways we can help your marketing do more. Any other ideas? Let’s discuss! #1 Develop Your Marketing Plan The Triad marketing team helps develop strategies, define tactics, outline scope, establish budgets and make a plan, so your program can stay on-target, on-time and […]
An agency can work to make itself good. But clients make an agency great. Help us be great and provide you the best work possible. Here are 7 ways you can make your agency better. 1. Realize Your Agency Is a Partner, Not Just Another Vendor Agencies don’t pump out ads and brochures like mass-produced […]
Working with amazing clients is its own reward, but recently Triad nominated some of its clients for highly coveted industry honors. In June, Triad nominated three senior executives of Ulterra (the leading drill bit manufacturer in the U.S., and one of the fastest growing drill bit companies in the world), for Petroleum Economist magazine’s annual […]
I got my first job in advertising as the result of a college paper I’d written. It was about a scene from Shakespeare’s “Henry IV Part 1,” where Falstaff — not scared to be a coward — is questioning the whole concept of “honor.” I was there, interviewing for a job any young writer would […]
By Brett Aitken Excerpted from the August 2018 issue of American Consequences. On the Ground With Cactus I now know what the “Fifth Avenue of Oil” looks like. A few weeks ago, I spent some time traveling around Texas with my good friend Cactus Schroeder. Cactus has been drilling oil for more than 30 years […]