Retargeting creates the opportunity to dramatically increase conversion rates. By targeting users who have previously visited your site with digital ads and the like, advertisers make their products and services more recognizable to users. Once a user sees an ad once, twice, or three times, they are up to 70% more likely to convert.
At Triad, we believe that every individual, every organization has the potential to be much more than they are today. And we find inspiration supporting that belief in a series of “limitless” quotations that we have compiled. Join us here and on LinkedIn and Facebook for a new quote each week.
At any given time, there are more than three billion users on the Internet. That’s almost one-third of the world’s population online at one time! Depending on your geographical reach, that’s three billion possibilities of drawing a user in and converting them to a customer.
An informative blog can greatly influence a buyer’s decision to purchase your company’s products or services. A recent Inbound Writer website survey found that blogs are 63% more likely to influence purchase decisions than magazines! The survey also showed that leads who are nurtured by inbound marketing strategies (such as blogs and newsletters) make 47% […]
Whether creating a new website, or performing SEO on an existing site, it’s important to consider who is (or will be) visiting your site. Who are your target audiences? What content and functionality do they need? How can you structure your website to create the best user experience possible? Thinking through these basic questions helps […]
Blogging is a highly cost-effective method of increasing sales leads. A study by Social Media B2B discovered that companies with blogs generate up to 67% more leads per month than companies that don’t have blogs. According to Hubspot, brands that create at least 15 blog posts a month average 1,200 new leads a month.
Visitors who come to your website via search have a specific intent for visiting your site. Is your website giving them what they want? By understanding “Searcher Intent,” you can take actionable steps to make your website more responsive to new visitors, enabling them to quickly find what they are looking for. Additionally, by making […]
Brands are reducing their spending on traditional channels as digital continues to dominate. Research by Salesforce found that marketing executives are set to spend about 3/4 of their total marketing budget on digital channels in 2021. This increase in digital ad spending reflects just how much the advertising industry has changed.
With rapid changes in the B2B space, it’s a great time to make sure your marketing goals are aligned with the realities of today’s business environment. By updating your B2B marketing goals— and taking advantage of the latest tools for better targeting, content distribution, and tracking — you can ensure that your B2B marketing efforts […]
