Blogging is a highly cost-effective method of increasing sales leads. A study by Social Media B2B discovered that companies with blogs generate up to 67% more leads per month than companies that don’t have blogs. According to Hubspot, brands that create at least 15 blog posts a month average 1,200 new leads a month.
At Triad, we believe that every individual, every organization has the potential to be much more than they are today. And we find inspiration supporting that belief in a series of “limitless” quotations that we have compiled. Join us here and on LinkedIn and Facebook for a new quote each week.
Visitors who come to your website via search have a specific intent for visiting your site. Is your website giving them what they want? By understanding “Searcher Intent,” you can take actionable steps to make your website more responsive to new visitors, enabling them to quickly find what they are looking for. Additionally, by making […]
Brands are reducing their spending on traditional channels as digital continues to dominate. Research by Salesforce found that marketing executives are set to spend about 3/4 of their total marketing budget on digital channels in 2021. This increase in digital ad spending reflects just how much the advertising industry has changed.
With rapid changes in the B2B space, it’s a great time to make sure your marketing goals are aligned with the realities of today’s business environment. By updating your B2B marketing goals— and taking advantage of the latest tools for better targeting, content distribution, and tracking — you can ensure that your B2B marketing efforts […]
Earlier this week, I was talking to a long-time friend and fellow B2B marketer. He relayed to me how he had recently shown a groundbreaking sales and marketing concept to his boss – a concept that was carefully thought out and based on solid marketing rationale. Even before fully hearing the plan, his boss asked, […]
There are 92 million Millennials in the U.S. today, and their combined spending has reached a staggering $600 billion per year. This group of 21-36-year-olds has officially surpassed Baby Boomers in population, and is now the country’s largest living generation. Millennials are known for their rejection of traditional advertising, and rapid adoption of new technologies. […]
In a whitepaper published by Cisco, video is predicted to greatly outperform all other online mediums in the coming years. Brands are preparing for the shift, with U.S. online video ad spend projected to hit $17 billion by 2020. To keep up with the trend, marketers must plan to increase investment in digital video.
The events of the past year have changed many aspects of business, including the way many of us work. Fewer prospects are taking face-to-face meetings, placing more impetus on marketing to be the face of your company. Are you seizing the moment to build engagement with current customers and new B2B prospects? In the midst […]