Energy Trade Show Attendees Shown a Bit of Southern Hospitality

Triad B2B Agency has been a part of the oil and gas world since our inception nearly 25 years ago. We have been a trusted business-to-business marketing partner for countless companies, developing branding and growth strategies as well as creating the materials to help our clients attract and retain their customers.

Many agencies claim to be “in-tune” with their clients but will still manage projects from behind a desk. Triad prefers to see itself as an extension of our clients’ sales force, putting boots on the ground to help them reach their goals. This is what makes us uniquely capable to help the B2B marketer, and what led us to host one of our most successful events to date.

With so many clients and friends attending the DUG Permian Basin Conference in Fort Worth last month, Triad decided to host a fun, casual event to bring everyone together. We partnered with Atlas Sand, CSI Compressco, Fuelco, Impact Selector, Summit Casing Equipment, and Zeeco to throw an evening meet-and-greet for oil and gas professionals attending the conference. After landing on a ‘Southern Hospitality’ theme, we created invitations, signage, and other branded elements. Along with our six co-sponsors, we invited companies we knew, as well as new acquaintances from the conference.

The event was hosted on a large outdoor patio, with live music, hors d’oeuvres and cocktails, cornhole, a cigar roller, and raffle giveaways. We had a great turnout with representation from dozens of different oil and gas companies. The feedback was overwhelmingly positive; guests relaxed and had fun, all while meeting like-minded people within the industry.

Conventions and trade shows are a great way to share information, but often it’s the unofficial, more casual setting that is conducive to fostering lasting connections. Triad enjoys being a part of our clients’ lives and a part of promoting innovation within the oil and gas industry, because B2B is our Business™.

If we didn’t see you at this event, we hope to see you at the next!


Triad B2B Agency Honored with 25th Annual Communicator Awards

On the heels of receiving the American Marketing Association’s “Marketer of the Year” honor in Energy Marketing for the DFW region, Triad B2B Agency has earned three new Communicator Awards. The awards were presented by the Academy of Interactive & Visual Arts, honoring Triad for work on behalf of three of the agency’s clients.

“Bit in a Box” Direct Mail Campaign for Ulterra - Communicator Awards

Award of Excellence

The Communicator Award of Excellence was given to Triad B2B Agency in the category of Marketing & Promotion, for its “Bit in a Box” direct mail campaign for Ulterra Drilling Technologies. Ulterra is a leader in drill bit technology for the oil and gas industry. The Award of Excellence recognizes Triad’s entry as best in the field.

Awards of Distinction

Triad also received two Communicator Awards of Distinction for its client work. An Award of Distinction was given to Triad in the category of Corporate Identity for its work for HMI Cardinal. Cardinal is a national powerhouse in shower enclosures, artisan glass, and commercial glazing.

A second Award of Distinction was earned in the Print Advertising category for Triad’s B2B print campaign for Portfolio, an acknowledged innovator in automotive reinsurance.

About the Communicator Awards

The Communicator Awards, now in its 25th season, is the leading international awards program, recognizing big ideas in marketing and communications. The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

About Triad

Triad B2B Agency, also in its 25th year of business, specializes in B2B marketing communications. The agency is active in a wide range of markets including oil and gas, aerospace, building materials, financial services, automotive, industrial distribution, control automation, healthcare technology, supply chain management, food and beverage, and more.

For more information, contact Triad B2B Agency president, Tom Prikryl, at 469-484-6827, or by email at tp@triadb2bagency.com.

Triad Team That Earned AMA Marketer of the Year Award

Triad Earns AMA Marketer of the Year Award

The Triad Team (Above): David Hospodka (Creative Director), Joe Sugarek (VP of Business Development), Tony Ammerman (Associate Creative Director/Sr. Copywriter)

Triad B2B Agency was named Marketer of the Year in Energy Marketing by the American Marketing Association’s DFW Chapter.

The award was based on an integrated campaign for the launch of a new product for Triad’s client, Ulterra. The effort included print advertising, public relations, and in-depth feature articles developed in conjunction with leading trade publications.

Triad Earned AMA Marketer of the Year Award

The product launch for the SplitBlade drill bit broke company records for market penetration, sales, and total feet drilled. Triad’s efforts were a key part of the product launch, resulting in increased awareness of the bit’s design and performance characteristics, reaching key targets within the Oil & Gas industry.

For the full Case Study, click here.


Triad B2B Agency Named as Finalist for Petroleum Economist Magazine “PR Agency of the Year”

Triad B2B Agency of Dallas, Texas, has been named a finalist for Petroleum Economist Magazine’s prestigious “PR Agency of the Year” award.

Triad is being recognized for its recent work integrating B2B advertising, sales support and public relations to support a new product release for its client in the oil and gas industry. You can view the full case study here.

Triad B2B Agency is an integrated marketing firm with services tailored to meet the requirements of the business-to-business marketer.

In the words of Tom Prikryl, President & CEO, “There is no greater sense of satisfaction than when we contribute to the success of a client’s business. Often that success is the result of the client and Triad working together as a true team, pushing past normal. That’s the value of, and reward for, a no-limits approach.”

The Petroleum Economist awards will be announced November 27, at a black-tie gala reception in London, England.
For more information, please contact Tom Prikryl, Founder and President of Triad B2B Agency, at (469) 484-6827, or email.