On August 4th, Triad will celebrate its 25 years in business. This milestone has made me think of the many people whose efforts have contributed to the development and sustaining of this organization. Over the next three weeks, I will be highlighting 25 people who have played key roles in Triad’s history.
Limiting the number of people that we acknowledge to 25 has been particularly difficult, and I certainly want to thank all of the people with whom Triad has worked – employees, clients, and suppliers who are not specifically mentioned. Without your support, this agency would have never reached this very significant anniversary.
25 Contributors to Triad – A Gallery
Contributor #3 – Dan Eckermann, LeTourneau Technologies
We began working with LeTourneau’s Mining Group, which manufactured the world’s largest front-end loaders. What a great product line to market!
Soon after, we began working with the Marine Group, which built the first offshore rig and was the market leader in jack-up rigs. Then in 2003, LeTourneau formed the Drilling Equipment Group, which also became a client. In 2006, Triad had the opportunity to brand the entire group of LeTourneau companies, which turned out to be a very rewarding effort.
One quick story that speaks volumes to the quality managerial style and quality of Dan. In 1999, our contact in the Mining Group was becoming increasingly difficult, playing games and beating up our account executive on a regular basis. It seemed that the more our AE worked to satisfy this client, the worse the situation became. After I learned the details, I immediately called Dan to ask for a meeting. That evening I drove to Longview to meet with Dan, who stayed late to see me. After spelling out the details of the issue, I told Dan that we were a young organization, and it would be difficult to turn our back on a great account like LeTourneau, but I was prepared to do just that.
I didn’t have to…Dan accurately read the situation and immediately took steps to remedy the situation. Triad worked another 9 years with LeTourneau prior to its being sold to Joy Global.
Today, Dan remains a good friend.
Contributor #2 – Geralyn Harvey, Miltronics
I had significant experience in the instrumentation business, having worked for a major measuring device company, TN Technologies, for a number of years prior to starting Triad. Since I was contractually obligated to not work with TN Technologies, I started out by searching for a similar instrumentation company. I found one in Arlington, TX, Miltronics. The director of marketing at Miltronics was Geralyn Harvey. Geralyn was not only a very savvy B2B marketer, but also a great person with whom to work.
Triad worked with Miltronics for several years, and even produced our first digital program for this client in 1995…a touch-screen activated, interactive instrumentation selection program housed in a kiosk. We developed this program for the 1995 Instrument Society of America Show in New Orleans. I remember all-too-well working with a programmer in a steamy tradeshow venue (the AC is always turned off during set up), just trying to get the device working properly. Eventually, we prevailed, and our interactive program was one of the hits of the show.
Geralyn eventually was married and moved to Seattle. I have yet been able to locate her and thank her for believing in this young, start-up agency.
Contributor #1 – Rhonda Anderson and Susan Worthington
So, I am beginning with two people listed together as the agency’s first contributor…call it poetic license.
Rhonda was Triad’s first employee (albeit part-time initially, before moving into a full-time role). Having moved over to Triad from a small printing shop she owned with her husband, Rhonda covered a number of functions for the start-up agency – accounting, production management, and general operations management. Rhonda’s ability and willingness to take on a number of jobs, combined with her positive outlook, made her an outstanding asset for the company.
Susan Worthington had worked for me when I operated Berry-Brown’s B2B division, The Business Group. From my time working with Susan at The Business Group, I knew that I could count on her to provide a high level of quality and responsive account service. Early Triad clients knew that they could count on Susan working on their behalf…always able to be counted on to do what she said she would do.
Triad started with my occupying a single office in an executive suite. When Rhonda was hired, I rented another office, which Rhonda later shared with Susan. According to Susan, “We didn’t get a lot of work done, but we did get to know each other well.” Susan was right about getting to know each other well, but wrong on her “work” comment. In reality these two played a great role in helping Triad to get off the ground.
– Tom Prikryl, President & CEO