BrandFX is a leading innovator in designing and manufacturing lightweight composite work truck bodies. The company has built thousands of composite service bodies, line bodies, toppers and inserts; many going to North America’s top service fleets. In fact, BrandFX is a key supplier of work truck bodies to 5 of the top 6 service fleets in the United States according to Fleet Owner Magazine (February 2016). The company’s operation includes nearly one million square feet of manufacturing space with approximately 450 employees nationwide.
Triad created a newer, more contemporary brand design for BrandFX with the aim of taking future marketing efforts to the next level. This aggressive rebranding campaign—featuring new logo, color scheme, and bold designs—helped the company rapidly establish a stronger market presence quickly. Focus was also placed on the company’s key value proposition that BrandFX composite bodies deliver higher life cycle value than conventional metal bodies. Based on this critical fact, Triad created the tagline The Life Cycle Value Leader™ and renamed the company’s product line EverLast™, reinforcing the brand position.