What’s better than riding for a great cause? Bikers for BooBees is an annual event that gathers local DFW riders for a charitable ride across town to benefit Susan G. Komen. This show of support in the fight against breast cancer helps raise thousands in donations for the organization’s 3-Day® for the Cure efforts.
For the past 5 years, Triad has freely contributed its creative and marketing services toward helping promote Bikers for BooBees. Every year, a newly designed graphic element is developed for a wide range of promotional material including t-shirts, posters, flyers, website use, and more. An email campaign featuring a save the date reminder, as well as registration information and event details, goes out to subscribers in scheduled intervals. Finally, Triad proactively pursues strategic sponsorship opportunities that help promote the annual event and increase participation year over year.