AFSR logo

Alcoa Fastening Systems and Rings (AFSR) and Triad have realized a long-term partnership that has led to numerous successful marketing initiatives including direct mail, digital marketing, and content development campaigns.

A key effort, the strategic re-entry into the automotive OEM market, required the company to attract the market’s attention, establish its unique expertise in engineered fasteners, and leverage the extent of its product line. In response to these requirements, Triad developed a powerful mailer that accomplished the client’s objectives while communicating key differentiators.

A notable direct mail piece featured a box secured with a branded bellyband, which opens to reveal an informational flap with the headline “FASTEN NATION.” This introduction quickly establishes the depth of AFSR’s expertise in engineered fasteners. A complementary mini brochure provides an overview of the company’s product line and value proposition as they relate to the automotive OEM market. Finally, the interior foam cutout features examples of pre-installed fasteners that are representative of automotive applications, along with flash drive that highlights relevant white papers.