Brands are reducing their spending on traditional channels as digital continues to dominate. Research by Salesforce found that marketing executives are set to spend about 3/4 of their total marketing budget on digital channels in 2021. This increase in digital ad spending reflects just how much the advertising industry has changed.
With rapid changes in the B2B space, it’s a great time to make sure your marketing goals are aligned with the realities of today’s business environment. By updating your B2B marketing goals— and taking advantage of the latest tools for better targeting, content distribution, and tracking — you can ensure that your B2B marketing efforts […]