Earlier this week, I was talking to a long-time friend and fellow B2B marketer. He relayed to me how he had recently shown a groundbreaking sales and marketing concept to his boss – a concept that was carefully thought out and based on solid marketing rationale. Even before fully hearing the plan, his boss asked, […]
There are 92 million Millennials in the U.S. today, and their combined spending has reached a staggering $600 billion per year. This group of 21-36-year-olds has officially surpassed Baby Boomers in population, and is now the country’s largest living generation. Millennials are known for their rejection of traditional advertising, and rapid adoption of new technologies. […]
In a whitepaper published by Cisco, video is predicted to greatly outperform all other online mediums in the coming years. Brands are preparing for the shift, with U.S. online video ad spend projected to hit $17 billion by 2020. To keep up with the trend, marketers must plan to increase investment in digital video.