Triad B2B Agency has been a part of the oil and gas world since our inception nearly 25 years ago. We have been a trusted business-to-business marketing partner for countless companies, developing branding and growth strategies as well as creating the materials to help our clients attract and retain their customers.
Many agencies claim to be “in-tune” with their clients but will still manage projects from behind a desk. Triad prefers to see itself as an extension of our clients’ sales force, putting boots on the ground to help them reach their goals. This is what makes us uniquely capable to help the B2B marketer, and what led us to host one of our most successful events to date.
With so many clients and friends attending the DUG Permian Basin Conference in Fort Worth last month, Triad decided to host a fun, casual event to bring everyone together. We partnered with Atlas Sand, CSI Compressco, Fuelco, Impact Selector, Summit Casing Equipment, and Zeeco to throw an evening meet-and-greet for oil and gas professionals attending the conference. After landing on a ‘Southern Hospitality’ theme, we created invitations, signage, and other branded elements. Along with our six co-sponsors, we invited companies we knew, as well as new acquaintances from the conference.
The event was hosted on a large outdoor patio, with live music, hors d’oeuvres and cocktails, cornhole, a cigar roller, and raffle giveaways. We had a great turnout with representation from dozens of different oil and gas companies. The feedback was overwhelmingly positive; guests relaxed and had fun, all while meeting like-minded people within the industry.
Conventions and trade shows are a great way to share information, but often it’s the unofficial, more casual setting that is conducive to fostering lasting connections. Triad enjoys being a part of our clients’ lives and a part of promoting innovation within the oil and gas industry, because B2B is our Business™.
If we didn’t see you at this event, we hope to see you at the next!