Opinions: Loyalty and Manners in Business Today

Since today is Triad’s 23rd anniversary, I have had the opportunity to connect with many friends and business associates. It is rewarding to talk to people (or least, communicate via email) with whom I have worked in partnership in developing new and better solutions for clients. These connections made me think about the nature of business today, and how in some ways it has become much coarser, and is neither as effective nor as rewarding as it should be. Two areas that I think where these changes are most apparent are found in supplier relationships and in general business manners.

    1. Many companies have now come to view what was once valued “supplier partners” as strictly “vendors,” who are only favored as long as they offer the lowest price. This approach to the people and companies on whom your business may rely is short sighted.

      Loyalty is a two-way street, and it is inevitable that one is going to need one of those “vendors” to come through with a supporting idea, or even a favor. “Vendors” have little motivation, and no obligation, to respond to your need for a favor. A valued partner will stand ready to help you. In addition, working with supplier partners becomes very efficient and effective because each of you understands the other’s company, their needs, and their ways of doing business. Working with someone you understand and know well, and who knows and understands you, is more-often-than-not the route to getting things done in the best possible manner.

    2. Almost every day, I see examples of bad manners and/or lack of consideration in the business world. Here’s some news…YOU DON'T HAVE TO BE RUDE OR DIFFICULT IN ORDER TO BE SUCCESSFUL. Asking for things in a mannerly way is not that difficult (it will not hurt to say “please” periodically), and a sincere “thank you” can go a long way. I know it may seem like a dated concept, but perhaps we should all try to treat others as we would like to be treated.

Think about what I have written here. I know that I will…and try today, tomorrow, and the days going forward to be a better, more mannerly, more considerate business person.

- Tom Prikryl, President & CEO


Opinions: Well Done is Better Than Well Said

Opinions: Thoughts on 23 Years with My Thanks

I will never forget the excitement I felt the morning of August 4, 1994, when I unlocked the door and stepped into my first day running Triad Business Marketing. Triad occupied one office in an executive suite, furnished with two side chairs, a desk chair, and a chair box that I was using for a desk. Delivery of the remainder of my furniture was delayed, but it didn’t make a bit of difference. Triad was open for business!

A lot has happened since that day in 1994…a few bad times, mostly good. It has been an unbelievable learning experience, and the learning curve only gets steeper with every year.

As I was thinking about what I should write on this 23rd anniversary, it occurred to me that now would be the right time to thank those who contributed to Triad’s long-term sustainability and success. Clients, fellow workers, and suppliers…Triad would have never thrived (let alone survived) without the support, cooperation, and efforts of these people. I believe the contribution they (and many others) made should be recognized.

I would like to begin with some of Triad’s clients, past and present, who have contributed to our success: Dan Eckermann, Joey Berry, Lou McDuffy, Don Vogelsang (deceased), Lance Vogelsang, Bill Toelke, Bob Carrell, Janna Critcher, Jeff Schiefelbein, Todd Grzych, Carlos Kenda, Bruce Marion, James Peden, Greg Wolfe, Brooke Verinder, Jay Grissom, Adam Maclay, Corey Koewler, Rob Copeland, Mike Ward, Chris FitzGerald, Gary Heisterkamp, Ben Rookey, Allen Dunkleman, Malinda Preather, Kazu Toyama, Ryan Bonner, Rod Alavi, Randy Rape, Rocco DiRago, Polo Gutierrez, Whitney Bouterie, Kenny Wood, Frank Mullins, Bruce Suggs, Jim Garaghty, Stan Burson, Dennis Wolf, Marty Mauer, and so many more.

An agency must also be able to count on its suppliers, and some that immediately come to mind are Ron Higgins, Charlie Cookson, Tina Vulgaris, Keith Bates, Lynn Felhauer, James Andrews, Patty Taylor, Bob Tucker, Rick Rodriguez, Scott Light, and Russ Jolly. Again, there are many more people than I can ever hope to cover.

Finally, the foundation of Triad has been its employees, many of whom have dedicated their time and talents to making this a great B2B agency. I would like to mention every employee who has worked at Triad, but this space won’t allow for it. However, a few Triad employees I would like to mention are Susan Worthington and Rhonda Anderson (Triad’s first two employees), Liza Garza, Joy Jennings, Annette Spanhel, Gary Bradbury, Bill Prikryl (deceased), Julie Gardner, Waynette Ray, Casey Fleming, Kristen Lee, Jason McCain, James Ware, Steve Cunningham, Teresa Edwords, Alan Cooper, Mark Watson, Lance Rinker, Cheryl Roberts, and Jacob Harman.

While Triad has put 23 years in the books, this is not the end. In fact, it is just the beginning. As we move into our 24th year, we are energized by new developments within the agency and the vision we have for our future. We were a better agency in year 23 than we were in year 22, and you can count on next year’s edition of Triad being the best ever. At Triad, we believe that the only limitations are those we place on ourselves. And trust me…self-imposed limitations will never be on this agency’s agenda.

Thank you to everyone – from clients, to suppliers, to employees – for making Triad – A B2B Agency™ a thriving enterprise and a force in B2B marketing.

Looking ahead to the future,

- Tom Prikryl, President & CEO