Brand awareness in business marketing

Awareness Matters In Business Marketing

For all sales and business marketing people…sometimes we forget the implications associated with our companies’ level of market awareness. I would like for you to consider this fact…if your market awareness among potential buying influences is 45%, that means 55% of the people who could possibly buy from your company don’t even know it exists. […]

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5 Behavioral Patterns that Keep Things from Getting Done

At one time or another, everyone in business has been frustrated with work not being completed on a timely basis.  Trust me…as a president of a B2B marketing agency for over 22 years, I’ve experienced these types of frustrations firsthand. Over time, I’ve concluded that the problems associated with not getting work done can be […]

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