For all sales and business marketing people…sometimes we forget the implications associated with our companies’ level of market awareness. I would like for you to consider this fact…if your market awareness among potential buying influences is 45%, that means 55% of the people who could possibly buy from your company don’t even know it exists. And if they don’t know your company, they are certainly not going to buy from you.
Think about it…in this scenario, your company is turning its back on 55% of the people who might possibly buy from it. What is your company’s level of market awareness? Can you afford to ignore a large number of potential customers? What are your thoughts…please contact me at tp@triadb2bagency, and let me know what you think.
– Tom Prikryl, President and CEO, Triad – A B2B Agency.
Right now, we’re at a point in the oil market cycle that signifies growth and sustainable opportunity. As competitive as the oil and gas industry has become, it becomes increasingly important to get in front of the market by realizing new opportunities for strategic oil and gas marketing initiatives. Whether your business is focused on selling units in the drilling or production markets, it’s time to capitalize on the numerous growth opportunities in the current industry. For over 22 years, Triad – A B2B Agency has been intertwined in the oil and gas space. We’ve earned in-depth knowledge revolving around a wide range of industry products, services, and technologies that enable us to go above and beyond in meeting our oilfield clients’ marketing needs. More importantly, the team at Triad has come to understand the nuances of the oil and gas market—from both marketing and sales perspectives. We’ve seen how the industry reacts to growth and downturn in commodity pricing, how buying influencers make decisions, and how new products are received in a common “don’t fix what’s not broken” way of doing business. Triad is part of the oil and gas industry, and we’re always open to new challenges and welcome the opportunity to explore the market’s potential with you.
At one time or another, everyone in business has been frustrated with work not being completed on a timely basis. Trust me…as a president of a B2B marketing agency for over 22 years, I’ve experienced these types of frustrations firsthand. Over time, I’ve concluded that the problems associated with not getting work done can be boiled down to 5 behavioral patterns.
Lack of focus. We are only human, which means can often be distracted. Add in smartphones, texting, instant messaging, emails, fast internet browsers, etc., and it’s easy to understand how we so readily lose our focus.
Poor communication among participants. Oftentimes, when more than one person is engaged in the execution of a project, performance can suffer and time wasted. In most cases, it’s because participants do not communicate effectively. When initiating a discussion, team members tend to “wait for a response” before acting, which ultimately bogs down the process. This is especially true when participants write emails and send texts, instead of using quick, simple, person-to-person discussions.
No one is really in charge, so no one is accountable. Responsibility for projects is often not clearly communicated, which allows deadlines to slip and work to be left undone. Ensuring someone is responsible for specific tasks is important to prevent projects from slowing to a crawl.
Lack of discipline. The fact is that people will naturally do what is fun or easy while avoiding tasks that are difficult or complicated. This behavioral pattern can have a very negative impact on getting important work done.
No sense of urgency. When there’s no one really pushing for the completion of a task, processes tend to slow down or stall out altogether. A sense of urgency for getting things done is critical for ensuring that projects don’t get stuck in neutral.
Each of these 5 behaviors is the result of counterproductive habits, which were formed over time until they became part of our everyday work routines. While altering one’s behavior can be difficult, you do have the power to change if you will become more aware of these habits. Because by being aware of what you are doing wrong, you can make the necessary adjustments. And clearly, even an incremental improvement in these behaviors can make a significant difference in your organization’s and your own personal productivity and efficiency.