Alcoa Fastening Systems & Rings – Ad Targeting Solar Market
Alcoa Fastening Systems & Rings (AFSR) has focused its sales message to the PV solar panel market based on two characteristics of its fastening systems – speed of installation and the permanency of an installed Huck fastener. Since AFSR is relatively new to this growing market, Triad branded the combination of Huck fasteners and installation tools as the Huck Solar System™.
The array of fasteners in a sunray-like pattern around the Huck logo graphically communicate a Huck “solar system,” while providing a sampling of the company’s product line. The inclusion of an image of a hydraulic power system and installation tools further says, “system.”