For all sales and marketing people...sometimes we forget the implications associated with our companies' level of market awareness. I would like for you to consider this fact...if your market awareness among potential buying influences is 45%, that means 55% of the people who could possibly buy from your company don't even know it exists. And if they don't know your company, they are certainly not going to buy from you.
Think about it...in this scenario, your company is turning its back on 55% of the people who might possibly buy from it. What is your company's level of market awareness? Can you afford to ignore a large number of potential customers? What are your thoughts...please contact me at tp@triadb2bagency, and let me know what you think.
- Tom Prikryl, President and CEO, Triad – A B2B Agency.