Content Marketing for B2B
The ultimate objective of anything you do is to serve your customers well. Developing quality, topical, and useful content is critical to an effective marketing effort. Content is what feeds the vast majority of all other forms of marketing and marketing strategies you employ. It’s also some of the most cost effective marketing you can move forward with and experience higher rates of return on that investment than many other forms of marketing.
Key Facts about Effective Content Marketing:
- Drives higher conversion rates
- Feeds positive organic search results
- Costs 62% less than outbound marketing
- Generates 3x as many leads as outbound marketing
- Produces greater brand recall, which increases engagement
People want valuable, relevant material and they want it the moment they realize they need it. When someone engages with a piece of content you created and it helped answer a question or solve a problem, they are much more likely to do business with you going forward. Whether you need a comprehensive content marketing strategy developed, or need a trusted content marketing partner to create and publish a handful of short-form and long-form pieces each month – Triad has the experience and passion for writing to handle that for you, so let us help your company create, optimize, and deliver useful content that drives engagement and new business.
If Triad’s combination of a no-limits approach to custom-tailored content marketing and strategy is of interest to you, feel free to contact us at 469.484.6827 or by email, info@TriadB2BAgency.com.