Blog - Triad

At one time or another, everyone in business has been frustrated with work not being completed on a timely basis.  Trust me…as a president of a B2B marketing agency for over 22 years, I’ve experienced these types of frustrations firsthand. Over time, I’ve concluded that the problems associated with not...
Read More
The difficult question that has faced generations of oil and gas C-suite and marketing management is once again an issue: when (and to what extent) should you begin to revive your marketing efforts following a steep industry downturn? Read our whitepaper that specifically addresses this question and learn about the...
Read More
Writing phenomenal ad copy that engages and converts on LinkedIn can be a challenge to even the greatest of content marketers. Sometimes a perfectly acceptable ad concept for your company falls flat as a result of unclear, unhelpful content. Sometimes it’s the other way around; you have this amazing piece...
Read More
What is PPC? PPC stands for pay-per-click and it’s pretty simple to understand. Search engines like Google and Bing allow advertisers to bid for various placements within organic search results. These placements you are bidding on can certainly be on the first page, even the very first paid search result,...
Read More
Triad's 5 key takeaways from the World Oil Magazine Oil & Gas Industry Forecast breakfast.  
Read More
Print and Digital Advertising - A Review and Comparison
Read More
About six months ago, we decided to refresh our brand. We had been in business for nearly 22 years, and over that time the agency, and the scope of the work we do, has evolved dramatically. There were a lot of ideas concerning the way we should brand ourselves, probably...
Read More
In today’s digital world, it can sometimes seem as if there is no use for print advertising as part of any advertising and marketing mix. According to a recent study by eMarketer, Global digital ad expenditures have increased 18 percent in 2015 to capture nearly 30 percent of the total...
Read More