Blog - Triad

 

Since today is Triad’s 23rd anniversary, I have had the opportunity to connect with many friends and business associates. It is rewarding to talk to people (or least, communicate via email) with whom I have worked in partnership in developing new and better solutions for clients. These connections made me...
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I will never forget the excitement I felt the morning of August 4, 1994, when I unlocked the door and stepped into my first day running Triad Business Marketing. Triad occupied one office in an executive suite, furnished with two side chairs, a desk chair, and a chair box that...
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For all sales and marketing people...sometimes we forget the implications associated with our companies' level of market awareness. I would like for you to consider this fact...if your market awareness among potential buying influences is 45%, that means 55% of the people who could possibly buy from your company don't...
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So too should your marketing efforts. Right now, we’re at a point in the oil market cycle that signifies growth and sustainable opportunity. As competitive as the oil and gas industry has become, it becomes increasingly important to get in front of the market by realizing new opportunities for strategic...
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At one time or another, everyone in business has been frustrated with work not being completed on a timely basis.  Trust me…as a president of a B2B marketing agency for over 22 years, I’ve experienced these types of frustrations firsthand. Over time, I’ve concluded that the problems associated with not...
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The difficult question that has faced generations of oil and gas C-suite and marketing management is once again an issue: when (and to what extent) should you begin to revive your marketing efforts following a steep industry downturn? Read our whitepaper that specifically addresses this question and learn about the...
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Triad's 5 key takeaways from the World Oil Magazine Oil & Gas Industry Forecast breakfast.  
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