Blog - Triad

 

For all sales and marketing people...sometimes we forget the implications associated with our companies' level of market awareness. I would like for you to consider this fact...if your market awareness among potential buying influences is 45%, that means 55% of the people who could possibly buy from your company don't...
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So too should your marketing efforts. Right now, we’re at a point in the oil market cycle that signifies growth and sustainable opportunity. As competitive as the oil and gas industry has become, it becomes increasingly important to get in front of the market by realizing new opportunities for strategic...
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At one time or another, everyone in business has been frustrated with work not being completed on a timely basis.  Trust me…as a president of a B2B marketing agency for over 22 years, I’ve experienced these types of frustrations firsthand. Over time, I’ve concluded that the problems associated with not...
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The difficult question that has faced generations of oil and gas C-suite and marketing management is once again an issue: when (and to what extent) should you begin to revive your marketing efforts following a steep industry downturn? Read our whitepaper that specifically addresses this question and learn about the...
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Writing phenomenal ad copy that engages and converts on LinkedIn can be a challenge to even the greatest of content marketers. Sometimes a perfectly acceptable ad concept for your company falls flat as a result of unclear, unhelpful content. Sometimes it’s the other way around; you have this amazing piece...
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What is PPC? PPC stands for pay-per-click and it’s pretty simple to understand. Search engines like Google and Bing allow advertisers to bid for various placements within organic search results. These placements you are bidding on can certainly be on the first page, even the very first paid search result,...
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Triad's 5 key takeaways from the World Oil Magazine Oil & Gas Industry Forecast breakfast.  
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